The job market is under pressure and personal services companies are struggling to recruit the talent they need. Faced with this shortage of candidates, it has become crucial to stand out from the crowd and offer an optimal candidate experience to attract and retain the best profiles. In this article, we’re going to look at the issues facing care services companies and the pressure on recruitment, as well as giving you the keys to attracting candidates.
Understanding the expectations of candidates in the services sector
Today’s candidates are more demanding than ever. They are looking for employers who share their values and offer a stimulating working environment. Company culture, benefits and growth opportunities are all criteria taken into account when choosing an employer.
- Basic needs
Above all, candidates are looking for an attractive salary and benefits package, job stability and career development prospects.
- Deep-rooted aspirations
Beyond the material aspects, today’s candidates aspire to work for a company that has meaning and a mission that inspires them. They are also looking for a positive corporate culture and a work/life balance.
Stand out from the competition
- Enhance your employer image: It’s essential to build a strong employer brand and communicate transparently about your company’s values and strengths. Testimonials from your employees in human services companies are also a valuable asset in alleviating the pressure to recruit.
- Offer an optimal candidate experience: The recruitment process must be smooth and transparent. The offer must be attractive and personalised. Candidates must be kept regularly informed of the progress of their application.
Barriers to recruitment in care services companies
Barriers to recruitment in care services companies can vary depending on a number of factors, including economic, structural and social factors. Here are some of the common obstacles to recruitment in this sector:
- Increased competition on the labour market: Competition to attract and retain the best talent is intense. Companies are finding it difficult to recruit because of the high demand for specific skills. The scarcity of qualified candidates can also become an obstacle. Indeed, this is the factor most cited by companies, with 32% of respondents to the INSEE survey citing it.
- Lack of skills: It can be difficult to find candidates with the technical or specialist skills needed to fill specific positions.
- Budgetary restrictions: Companies may be subject to strict budgetary constraints. Their ability to hire new employees will therefore be limited. The costs associated with recruiting, training and integrating new employees are also obstacles.
- Working conditions: Atypical working hours, physical constraints, repetitive or stressful work put some candidates off. Pay and benefits are also barriers, especially if companies are unable to offer attractive conditions compared to the competition.
- High qualification and experience requirements: Some companies may have high qualification and experience requirements for available positions. This can restrict the pool of potential candidates.
- Employer culture and reputation: It may be difficult to attract talent if the culture or reputation is not good.
- Inefficient recruitment process: Slow or inefficient recruitment processes can discourage qualified candidates. This can lead to delays in recruitment.
By addressing these potential bottlenecks and implementing effective recruitment strategies, care services companies can improve their ability to attract and retain the best talent on the labour market. We give you the keys to overcoming recruitment pressures.
Taking concrete action : Our advice
- Adapt your job offers: Use catchy titles and clear descriptions. To highlight your company’s strengths. Make sure you use inclusive language and adapt the content of your offers to the different candidate profiles.
- Diversify your recruitment channels: Don’t limit yourself to traditional job sites. Explore professional social networks, cooptation and recruitment events to reach a wide audience of candidates.
- A smooth, intuitive application process: Provide your candidates with simplified application forms. For example, with adapted tests and interviews.
- Offer competitive advantages: Offer competitive advantages to attract qualified candidates. This includes competitive salaries, advantageous health insurance and pension plans, flexible working hours, bonuses. As well as training and career development opportunities. In addition, initiatives such as team-building events and social activities help to retain employees.
- Develop partnerships with schools and training organisations: Encourage the professional integration of young graduates through partnerships or job dating in certain schools, as well as at specialist fairs.
- Take care when welcoming and integrating new employees: Personalised onboarding and effective support during the first few months in the company are essential to ensure the loyalty of new employees.
- Offer innovative work tools: By offering innovative work tools, companies can not only attract the attention of qualified candidates. But they can also improve the overall employee experience. Not only can they enhance their attractiveness as employers, but they can also increase operational efficiency, foster employee engagement and remain competitive in the marketplace.
How PROGISAP, a 100% web-based solution, is helping care services companies to counter recruitment pressures
“I was delighted and proud to be able to offer my teams an effective, easy-to-understand business tool that makes it easier to recruit graduate HR profiles.”
Rabia Dabeiche, Managing Director of SRNett
PROGISAP, software specialising in human services companies, offers innovative solutions to optimise the recruitment process and attract the best candidates.
PROGISAP provides a response to the recruitment pressures faced by care services companies:
- Automate time-consuming tasks
Through its solutions, PROGISAP offers to centralise applications. Our solution allows you not only to respond to applications, but also to make contact with applicants. It also allows you to share documents between employees and with applicants, and to monitor the progress of the recruitment process. The main aim is to facilitate exchanges and the overall management of applications. The result is a smoother, more efficient experience for both recruiters and candidates.
- Creating an HR portal
Depending on the requirements of each client, PROGISAP can create a dedicated space for candidates to apply online, consult job offers and track their applications.
- Implementing optimised, win-win management for employees
By reducing staff turnover, we reduce the need for recruitment. Our primary objective is to cultivate the loyalty of your employees by listening to them attentively.
The solutions developed by PROGISAP offer employers the possibility of assigning their employees to different sites. Depending on needs and fluctuations in activity, for example. This approach has immediate benefits for employers. It enables them to manage staff absences or leave effectively.
With this flexibility, employees can count on greater regularity in their employment. The result is a greater number of paid hours. What’s more, this approach offers the security of working close to, or even a short distance from, their usual place of work.
- Planning to optimise schedules
PROGISAP is an ERP system that can be used to manage an entire care services business. This includes sales and HR management, as well as planning, invoicing, purchasing and quality management.
Our solutions are designed to boost productivity and sales. You can also set up benefits for your employees (free birthdays, shopping vouchers, activities to maintain links and promote your employer brand, etc.).
- Our mobile application: Mobisap
Our Mobisap mobile application is the culmination of PROGISAP’s expertise. Designed with care, it embodies our commitment to providing employees with an essential tool to help them pass on information. But it also makes it easier to take notes, thereby strengthening the bonds within teams. This application has been designed to support professionals in the care services sector. To provide invaluable assistance with the often exhausting tasks they perform on a daily basis.
- New tools to offer new jobs
Qualimobi is our quality control application created by SENEF. Qualimobi plays a special role. This tablet application is used to monitor the quality of sites and operations.
Companies now have the opportunity to expand their workforce by recruiting new talent. By integrating these new applications, they are strengthening their ability to meet the demands of quality control and efficiency. By adopting our solutions, companies position themselves to attract and integrate new talent. Talent will be ready to contribute to success and growth.
PROGISAP offers care services companies a comprehensive, high-performance solution. This will enable you to meet the challenges of recruitment and ensure you find the talent you need.
Do not hesitate to contact SENEF for a personalised demonstration of its solutions.
